Search Engine Marketing

Search Engine Optimization (SEO) & Pay Per Click (PPC) Services

We Deliver Results ... and We Can Prove It

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Download the DNM Search Engine Marketing Brochure v.1.0

Search Engine Optimization (SEO) vs. Pay-Per-Click (PPC)

Unfortunately, most people tend to mistake Search Engine Optimization (SEO) for Pay-Per-Click (PPC), especially when it comes to ranking. While both SEO and PPC are two main and equally important techniques which bring targeted search traffic to your website, they are different in the following ways:

	Search Engine Optimization	Pay-Per-Click (e.g. Google Adwords™)
Process	Optimization of the structure and content of website so that websites regard it as reputable and valuable	Establishing a set of keywords and then develop an ad using those keywords to link to your site
Traffic	May take months for your website to obtain high ranking and be able to see visible increases in traffic. In the long run it tends to bring 3x – 5x more traffic than Pay-Per-Click	Drives traffic to your website instantly since your website ad will start appearing immediately
Time Frame	Provided that SEO is an ongoing process (observation and maintenance), then the tendency is that the ranking improves over time	Depending on your Pay-Per-Click budget and campaign length. If you do not extend your campaign, then the ad ceases to appear
Conversion	Higher conversion rate than Pay-Per-Click – interpreted by people as being more trustworthy	Unless your ad appears in the sponsored links at the top of the search results, there is a tendency that your ad is not viewed as trustworthy. To get that position, you need to bid the highest for that particular keyword / phrase
Cost per Visitor	FREE (The cost per visitor coming to your website is free. This excludes the cost of SEO). Still, although SEO needs a big initial investment, it requires less long term financial investment	The higher your bid is for a keyword and the lower competing websites for that keyword, the higher your positioning and cost.
Positioning (in Google if Google Adwords™ is used for PPC)

As can be seen in the above table, both SEO and PPC have their advantages and disadvantages over each other. Based on our experience, we recommend that the website is first made Search Engine friendly via SEO and then you embark on a PPC campaign when you launch it. Thus, the site benefits from a rapid influx of web traffic generated through PPC. This obviously increases the relevance of the site to certain keywords – something which aides SEO and will benefit the website raking in the long run.
 

How can we help you with Search Engine Optimization (SEO)?

	Standard $900	Pro $1,200 + $150/month
SEO Audit
Keyword Research (up to 10 keywords)	2 Pages	10 Pages
Meta Tags, Meta Descriptions & Title Tags	2 Pages	10 Pages
Content Audit & Optimization	2 Pages	10 Pages
Directory Submissions	5 Directories	10 Directories
Search Engine Submissions	25 Search Engines	100 Search Engines
Other White Hat SEO Techniques
Human and Machine Friendly URLs
Google XML Sitemap
Google Webmaster account creation & configuration
Facebook Fan Page Creation & Configuration
Integration of Facebook Social Plugins into Website
Twitter account Creation & Configuration
Display of your Twitter tweets on your Website
Linked IN account Creation & Configutation
Display of RSS Feeds on your Website
Quarterly SEO Report on Results & Recommendations

• SEO Audit
  Through the SEO Audit, we will analyze your current website in terms of the optimization that it currently has. Our expert staff will then be in a position to determine its current level of SEO and make recommendations to improve visibility. If you are still in the process of developing a website, we will provide a report on what SEO requirements need to be implemented for you to achieve high ranking on Search Engine Result Pages.
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• Keyword Research
  Keyword Research is the technique of finding words and phrases that your potential customers may search for. Choosing the right keywords for SEO is an art in itself and takes much more than a simple choice of copying what others are doing. Our comprehensive service includes a thorough analysis of the keywords that are related to the content of your website and your target market. Once we choose the most relevant and important keywords, we will provide you with a priority-sorted short listing of keywords, based on factors such as Keyword Effectiveness Index (KEI) and Annual Search Trends. Overall, this service involves a blend of human interpretation and analysis of thorough results that we achieve using a number of software programs that we have at our disposal. The choice of keywords is extremely important since the overall search engine optimization strategy will be determined on it. We will make our recommendations about which to focus on. The final selection of keywords will, of course, be up to you.
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• Content Audit and Optimization
  Our expert staff will thoroughly analyze the content of your current website and will optimize it to improve your ranking position in Search Engines. If the website is not live yet, we will also propose recommendations on the content that you would like to place in your website. We would then optimize the content once the site is live. Such optimization will involve techniques such as increasing the location, prominence and density of your keywords and altering you current HTML to make the structure of your website search engine friendly.
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• White Hat SEO Techniques
  The way Search Engines work is that they provide the most relevant quality content depending on the keywords being searched for. The toughest and most intricate aspect of SEO is to ensure that your website is appropriately structured and contains relevant content for the selected keywords. Through a combination of expertise, experience and analysis of the results that emerged from the other services, we would be able to identify and make the alterations and additions that are required. Whilst we make use of analytical tools to obtain certain SEO parameters and values, we interpret and implement the modifications manually. Irrespective of what these modifications may be, we have the technical expertise to handle them efficiently and effectively using white hat SEO techniques only.
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• Search Engine & Directory Submissions
  Following the implementation of SEO on your website, we manually submit your website to a number of search engines and directories (the exact amount depends on which package you choose). It is worth pointing out that all submissions and their respective follow-ups are done manually (including the registration of accounts where required) and not through auto submission. This completely ensures that your website is actually submitted and included in that particular search engine or directory.
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• Quarterly SEO Report on Results & Recommendations
  We are interested in what you want to achieve through your website. We are interested in your company, your products and your services. In other words, we are interested in anything that pertains to your company and we will take all the time we need to understand it. Only then will we be in a position to offer tailor made recommendations.
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How can we help you with Pay-Per-Click (PPC)?

	Standard $250*	Pro $800*
Consultancy & Support Services
Keyword Selection
Campaign Setup
Campaign Tuning
End of Campaign Report

* Price excludes the cost of the adverts for the campaign. Although we provide assistance in recommending budgets for each campaign, it is entirely up to you how much money you allocate per campaign

• Consultancy & Support Services
  We will constantly involve you in the planning of your campaign so that we ensure that our recommendations of keywords, campaign duration, budget and wording for the advert will be in line with your company's campaign strategy. During the running of the campaign, we will contact you should we have any recommendations so that we implement them with your consent.
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• Keyword Selection
  The process initially starts similarly to the Keyword research service in SEO. The reason is that some PPC's such as Google's Adwords™ may double the price of a keyword if based on its own mathematically determined "opinions", it finds it not relevant to the content of your website. Keyword selection for PPC also involves taking notice of the cost of each keyword.
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• Campaign Setup
  This aspect of the PPC service involves the creation of your PPC account with the search engine where you will be running the campaigns. This includes the setting up and configuration of the actual campaign/s such as the time and days when they will run, for which searches coming from which countries will your ads appear, for which keywords will they appear and the maximum bidding on each keyword so as to win the top rankings without spending too much per click. These and other settings are set depending on your requirements, targets and budget.
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• Campaign Tuning
  We constantly monitor your PPC performance and apply the necessary tweaks so that we ensure that the money you are spending yields the maximum return on investment and attain peak performance. For example, we may find that it is worth decreasing the bidding limits on individual keywords and add more keywords so as to get more traffic.
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• End of Campaign Report
  A report detailing the performance of your PPC campaign will be submitted following the end of a campaign. This report will not only provide you with statistical information but will also contain recommendations that will assist you when planning your next campaign.
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